Today I went to a talk on 'social media for academics'. Apparently, the cardinal rules of academic blogging include:
1) don't create new content.
2) don't care about statistics; it doesn't matter if no one reads your blog, because you should only be doing it to make contact with future job or funding opportunities.
And there was me, thinking it was about the sharing of ideas and knowledge. I've been doing it wrong all these years...